archives

Monthly Archives: February 2012

What do you spend time doing on Facebook?

Based on survey results from 21 countries, 73 percent of people think that employees share too much on social media channels – and Facebook accounts for 38 percent of all sharing referral traffic. And while …

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Help Us Raise Money for the American Red Cross

In today’s connected world, fundraising has been democratized. Facebook and Twitter’s nearly 1 billion users have the power to impact change and promote any cause they choose. That’s why Serve is teaming up with the …

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Serve Recognized by Fast Company as One of the Most Innovative Social Media Brands

Fast Company’s March issue features its annual ranking of the top 50 of the world’s most innovative companies, and we’re thrilled that American Express has been recognized as a “top 10” company in two areas …

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Expanding into China

As you probably noticed, on January 18 we announced the expansion of Serve into China. (OK, maybe you didn’t notice. But it was Kind Of A Big Deal around here.) American Express made an investment …

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Warning – Please don’t use Serve on Valentine’s Day

No matter how much you dislike the most commercial holiday of the year, Valentine’s Day is not going away.  More importantly, if you have a girlfriend, boyfriend, partner or spouse, it’s pretty critical that you …

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Beyond a “One Size Fits All” Approach

This is the age of customization. Take a look at the music industry for instance. We have long left behind ancient artifacts like CDs for apps like Spotify and Pandora. Today, we can easily search …

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