archives

Monthly Archives: May 2012

Introducing Zynga Serve Rewards

We’re excited to unveil the latest news about our partnership with social games developer Zynga, a partner with which American Express has rolled out a number of initiatives over the past few years. Starting today, …

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LIVE FROM NEW YORK: DEVARAJ SOUTHWORTH INTRODUCES SERVE AT APPNATION NYC + TV 3.0

Just a few blocks from our headquarters in SoHo, APPNATION NYC took the stage at the 82 Mercer Conference Center on May 16. Devaraj Southworth, Vice President of Online and Mobile Partnerships, participated in an …

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Serve Becomes Official Sponsor at Global RallyCross

Ladies and gentlemen, start your engines! Best Buy just announced Serve as an official sponsor for its Global RallyCross racing team. Soon you’ll see Serve putting the pedal to the medal on the #17 Ford Fiesta …

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America Express Becomes Part of the Isis Mobile Wallet: What This Means for Serve Customers

Yesterday, American Express and Isis, the mobile commerce joint venture between carriers AT&T, T-Mobile and Verizon, announced American Express’ U.S. Consumer, Open Small Business and Serve cards will be part of the Isis Mobile Wallet …

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That’s a Wrap…For Now

What a success! Just over a week ago, 150 new economy thinkers, software engineers, designers and social entrepreneurs gathered at The Hub in San Francisco for the Creative Currency project, sponsored by Serve and American …

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Our Take on UC Berkeley’s Mobile Payments Study

Yesterday, an interesting study from the New York Times Bits Blog was published which highlighted a new study  by law professors from the University of California, Berkeley.  The study took an in-depth look at both …

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