America Express Becomes Part of the Isis Mobile Wallet: What This Means for Serve Customers

Yesterday, American Express and Isis, the mobile commerce joint venture between carriers AT&T, T-Mobile and Verizon, announced American Express’ U.S. Consumer, Open Small Business and Serve cards will be part of the Isis Mobile Wallet . You can read the press release in its entirety here, but we wanted to take a few minutes to focus on what this means for you – our Serve customers.

When Serve cards are integrated into the ISIS wallet, you will be able to shop and pay by simply tapping any Near Field Communications (NFC) enabled mobile device to a reader in retail locations. And if you’re not a Serve customer already, you can sign up for Serve to effectively NFC-enable your purchases (as our customers can attest to, sign up consists of three basic steps). If, for example, you’re buying a new suit at Macy’s or a sandwich at Subway, as long as these retailers have NFC readers, you can simply swipe your NFC-enabled phone and it’ll immediately deduct the funds from your Serve account.

Rest assured, however, you won’t be required to use NFC. One of the important distinctions about Serve is that while it’s a digital platform, it also features a physical card. You’ll have the choice of making purchases via NFC on your smartphone, with your Serve card at the millions of merchants and thousands of ATMs that accept American Express, or online and will continue to be able to send money to other Serve users through our Serve iPhone or Android apps. Serve’s involvement with the Isis wallet gives you yet another choice of how you transact.

Stay tuned for further details on how this progresses, and in the meantime, if you have any questions, let us know. And as always, we’d love to hear your thoughts about this new functionality that Serve customers will enjoy in the not too distant future.