Welcome to Serve. The team has been working furiously over the past many months to get to where we are today. Serve is our first meaningful step in delivering a first rate, people-oriented, digital payment platform designed for how we live our lives today and what we’ll want in the future.
In this rev, the Serve platform provides you with multiple payment options including person-to-person (P2P), mobile (apps for Apple and Android), traditional plastic swipe and online transactions in a single, unified account. Serve is also funding agnostic, meaning you have the freedom to fund your Serve account via bank, debit, credit or charge cards – any brand – or by receiving money from another Serve account. Serve is an open system designed to grow, evolve and get better over time through user and partner feedback – as well as what we hope will be a robust developer community.
One of the things I find most exciting about Serve is the ability to set up sub accounts for the people and projects that are important to you and me. For example, you can transfer funds into accounts for your kids, your mother, the dog walker or the tile guy; it doesn’t matter who, it’s up to you. What’s also special about this is that you can determine how the money is spent. For example, while I don’t necessarily want to give my kids access to cash via the ATM, it is okay for them to pay for pizza while out with friends. That’s the kind of management Serve provides. It largely eliminates the need to carry cash or write and deposit checks to ensure the people in your life are taken care of.
One of the important distinctions about Serve is that while it’s a digital platform, it also features a physical card. Serve plastic can be used at the millions of merchants and thousands of ATMs that accept American Express while the virtual app isn’t limited to any one mobile operating system.
In a nutshell, we think the Serve platform answers a growing consumer desire for a way to safely and effortlessly transact in both the physical and digital world. The financial services industry calls that “alternative payments.” We think of it as a digital payment platform that suits you.
Like I said, this is only the beginning. We are eager to hear what you think and what we need to do to evolve and improve the platform as we go. So by all means, let us know how we can Serve you better.