Introducing Zynga Serve Rewards
We’re excited to unveil the latest news about our partnership with social games developer Zynga, a partner with which American Express has rolled out a number of initiatives over the past few years. Starting today, FarmVille players can sign up for Zynga Serve Rewards and earn in-game virtual currency with their account. This new program is tied directly to the Serve digital wallet and breaks new ground in the prepaid card market by offering rich in-game incentives for everyday spending.
It’s simple to sign up for Zynga Serve Rewards through FarmVille by planting the Serve Money Tree –– available to all U.S. Farms.
Serve from American Express rewards players with Farm Cash when they:
- Sign up for Zynga Serve Rewards and receive a Zynga Serve co-branded prepaid card in the mail.
- Add money to the Zynga Serve Rewards account with a bank account, credit card, debit card, or cash with a GreenDot MoneyPak.
- Activate the card online or by calling the activations line and use the card everywhere American Express® Cards are accepted in the U.S.
- Use the Zynga Serve Rewards card in stores or online to receive 50 Farm Cash for your first 5 purchases of $25 or more.
All this is available immediately through our partnership with Zynga, but we have even more coming soon to a Zynga game near you…
Soon we’re going to be adding new kinds of loyalty incentives, tying all of participants’ everyday spend to Zynga’s Game Cash, and allowing the ability to view offline spend rewards through an in-game dashboard. So if you use your Zynga Serve Rewards card to purchase coffee or pick up the dinner bill for the family, you’ll receive virtual currency dollars that can be spent in-game. We’ll also roll out the program beyond FarmVille to other Zynga games in the coming months, so you can purchase a variety of virtual goods such as the Havering Manor in CityVille or A Super Clobber in CastleVille.
Since we launched Serve, we’ve focused on addressing the consumers’ desire to safely and seamlessly transact in both the physical and digital worlds, and the Zynga Serve Rewards card represents a significant milestone in the convergence of online and offline spending. It is also a great example of how our partnership strategy can create unique value for new customers segments in environments they love.
Stay tuned for further details about the rewards component of the Zynga and Serve partnership. And we’d love to hear from you on how you’ll spend your Farm Cash!