Serve @ Web 2.0
Since our launch on Monday, the Serve team has been busy at Web 2.0 Expo in San Francisco, spreading the word and getting feedback from other folks here. It is great to be one of the few players that is actually live in the market in this space.
On Monday, Dan Schulman spoke at Ignite! Dan’s topic centered on how to launch a start up at a company the size of American Express – let’s just say having Lindsay Lohan and Charlie Sheen as a key part of the story made for an interesting evening. For those who haven’t been to Ignite!, it’s a great format where each speaker has only 5 minutes and 20 slides that change automatically every 15 seconds…makes for a good night of stand-up comedy as much as presentations! Aside from the laughs, he emphasized that this is a very different approach we’re taking, that we will be fast, nimble and innovative, and most importantly listening and evolving Serve based on what the market, our partners and our customers say about our digital payments platform.
I took the keynote yesterday afternoon, centered on the next generation of payments and bridging the gap between online and offline. Did you know there are more mobile phones than toothbrushes in the world? Lots of re-tweets on that one. The digital payments space is rapidly evolving – watch this space as we make the consumer experience more convenient, secure, simple – and overall much better, and build a platform for merchants that can help them better target their marketing as well as efficiently complete transactions.
We are having fun and so far we are getting great feedback, learning already about new features and ways to improve the platform. We want to hear from you and are excited about what is to come. If you are at Web 2.0 in SF today, stop by the Solutions Theater at noon for our demo presentation. Look out for the Serve team, we will be handing out Serve t-shirts and giving more cash away with our Twitter contests. Whether you’re at Web 2.0 or remote – follow @Serve – because who doesn’t want free money?!
- David Messenger